In an age of digital dazzling, television series have a unique opportunity to engage with viewers like never before. Beth Kushnick is an expert at extending these interactions, and sparks the wonderment of fans with her carefully curated set designs. Having worked in the industry for over 35 years, Beth’s designs add another dimension to the show, leading viewers from the tv, to the store. From paint colors to bedding accessories, Beth has answered an outpouring list of queries from ardent fans with a custom furniture line, as inspired by CBS network’s The Good Fight. 

Who doesn’t want to feel like Queen Baranski in their own home? Thanks to Beth’s custom furniture line, now fans can do exactly that. In partnership with premier furnishings company Mitchell Gold + Bob Williams, the series comes to life through custom sofas, beds, and more, as inspired by those seen in The Good Fight. This line was launched in response to the wave of feedback and questions on how viewers can translate the on-air aesthetics to their own personal living spaces. The buzz has inspired Beth’s line to be authentic, captivating, and timeless.

The undeniably organic interest in the gorgeous set decoration is what propelled CBS network’s call for a licensed product. The resulting co-branded collaboration between Beth and Mitchell Gold + Bob Williams launched her into entirely new industries, like product development, home decor licensing, and product placement, where Beth’s expertise continues to expand. Rave reviews from critics and viewers alike were met with a tangible product, enhancing the fan’s association with the show, and transcending into a more personal experience. 

Fans talk, and Beth responds. She recognizes that keeping this channel of communication open is essential to staying relevant in the industry. The furniture line has been largely successful across audiences, and perhaps more importantly, it has strengthened the consumer relationship that is so pivotal to brand longevity. Beth’s knowledge and consistency has established her as a well-respected influencer. A pioneer in her industry, she is the first person to create a home decor line for a network TV show, and the first set decorator to have her own product line for IMAX Worldwide Home (BAK Home). 

From digital blogs to physical furnishings, Beth continues to find innovative ways to connect with fans. An Instagram takeover is a great way to host real-time correspondence between Beth and the viewers, expanding the brand’s reach and engagement. All questions, behind the scenes footage, and expert insights can be funneled through her unique voice and bounced back to the larger audience. Beth will use a variety of photos, videos, and interactive prompts to hear what viewers are most interested in, giving them access to yet another dimension of the show. The flexibility of an Instagram takeover offers an on-brand, culturally connected approach to communicating with followers in an exciting way. Let the fun begin! Beth Kushnick will be a strong link to your audience through her savvy stylings and expert advice.

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