<<SCENARIO: Dos Toros is trying to increase awareness of its new cauliflower rice. It’s a grain-free option that can be added to all entrees instead of rice. Draft copy for the following collateral:

Marketing email to customer from our database>>

Subject: Cauliflower Rice Is Here!

Subheading Text: You have healthy choices to make, and we have (more) delicious options.

Body:

Darlings of Dos Toros,

Ditch the grains and keep the gains, with our new cauliflower rice. 

Finally added to our menu by popular demand, enjoy this grain-free alternative that can be included with any entree in place of regular rice. 

It’s 

gluten free✅, 

vegan✅, 

paleo✅, 

and most notably, 

delicious✅. 

All boxes checked!  

Take 10% off your next order with cauliflower rice using promo code CAULIRICE. Make sure you enjoy asap–code is valid for this week only! 

Don’t forget to subscribe to our newsletter for all the latest dish from Dos Toros.

See you soon, 

The Dos Toros Team

<<Copy for an in-restaurant wall hanging poster that will display an enticing photo of the cauliflower rice>>

Poster Copy: Ditch the grains. Keep the gains. Ask for cauliflower rice with any entree now! 

<<Idea for an Instagram post & associated copy

Just a description of the image you had in mind (do not need to submit an actual photo)>>
Image: Enticing cauliflower rice with entree being enjoyed by happy customer 

Caption: We’re into this taco game like white on cauliflower rice. Follow our #linkinbio for 10% off your next order. 😎

Hashtag Ideas: #cauliflowerrice #cauliflower #rice #tacos #whatwillyoucerate #cleaneating #glutenfree #grainfree #vegan #paleo #healthyhabits #dostoros #mexicanfood #westcoasttoeastcoast